Post by juwel3020 on Nov 25, 2024 8:42:12 GMT
The restaurant sector has been one of the hardest hit by the health crisis caused by Covid-19. Restaurants have not only had to close their doors for several weeks, but when they resume their activity they must limit their capacity. In this context, digital loyalty tools can become their best allies.
5 digital loyalty strategies ideal for restaurant businesses
To adapt to the new normal, restaurants sms services need to apply strategies that allow them to save costs and maximize their results. Digitizing part of their business will help them maintain the necessary cash flow as they will be able to provide customers with an alternative channel to consume and/or motivate them to go to the restaurant. A good starting point is to regain the trust of former customers and retain existing ones.
Email marketing campaigns. Restaurants can take advantage of their database to launch email marketing campaigns in which they explain to their customers the security measures they have taken and the latest developments in the service.
Exclusive offers for the best customers. Since restaurants must open with limited capacity, a good loyalty strategy is to prioritize reservations for former customers with a more significant purchase history or activate premium services for them, such as free home delivery.
Discounts and promotions through social media. Platforms such as Facebook, Twitter or Instagram are perfect for promoting discounts that encourage customers to visit the establishment or place online orders to receive food at home.
Sending push-up messages. This loyalty strategy generates excellent engagement and pushes users to take action. When a customer is near the restaurant, they will receive a push-up message on their mobile phone that alerts them, for example, about the best takeaway offers.
Points program. This classic loyalty strategy continues to deliver excellent results. It works simply: customers earn points every time they eat, which can be converted into discounts on their next meal, free food delivery or even a free tasting menu.
If you want to continue to delve deeper into the world of marketing and the restaurant sector, discover the Restaurant Marketing Program in Mallorca from ESERP Business School.
5 digital loyalty strategies ideal for restaurant businesses
To adapt to the new normal, restaurants sms services need to apply strategies that allow them to save costs and maximize their results. Digitizing part of their business will help them maintain the necessary cash flow as they will be able to provide customers with an alternative channel to consume and/or motivate them to go to the restaurant. A good starting point is to regain the trust of former customers and retain existing ones.
Email marketing campaigns. Restaurants can take advantage of their database to launch email marketing campaigns in which they explain to their customers the security measures they have taken and the latest developments in the service.
Exclusive offers for the best customers. Since restaurants must open with limited capacity, a good loyalty strategy is to prioritize reservations for former customers with a more significant purchase history or activate premium services for them, such as free home delivery.
Discounts and promotions through social media. Platforms such as Facebook, Twitter or Instagram are perfect for promoting discounts that encourage customers to visit the establishment or place online orders to receive food at home.
Sending push-up messages. This loyalty strategy generates excellent engagement and pushes users to take action. When a customer is near the restaurant, they will receive a push-up message on their mobile phone that alerts them, for example, about the best takeaway offers.
Points program. This classic loyalty strategy continues to deliver excellent results. It works simply: customers earn points every time they eat, which can be converted into discounts on their next meal, free food delivery or even a free tasting menu.
If you want to continue to delve deeper into the world of marketing and the restaurant sector, discover the Restaurant Marketing Program in Mallorca from ESERP Business School.