How to Set Up Your Google Ads Image Ads

This is the second post in a series on AdWords ads. In the first post we covered how to create and optimize text ads, and in this post we’ll focus on how to create image ads for your Google Ads (AdWords) campaigns.
Image Ads


First we’ll walk through the actual mechanics of creating a Google Ads image ad. Go to the Ads tab in AdWords, then select “Image ad” from the “New ad” drop-down menu:
AdWords Image Ad

Then you can associate your ad with an ad Whatsapp Mobile Number List group, upload your image (more on that below), and fill out a few additional fields:
AdWords image ad sizes

You’re able to upload your image (note the 50k max limit, as you may need to compress some image files) and then you designate:
Image Name – This is mainly for your own housekeeping, so choose something logical that would be helpful for you in searching and sorting through images later (for instance, you may want to create a filter in Excel at some point to see how all of the image ads you uploaded in January did, so you might name the image January-300-50.gif)
Display URL – For certain ad units your URL may be displayed, so similarly to creating a text ad, you’re able to designate a dedicated display URL that’s separate from your destination URL.
Destination URL – This is the URL you’ll want to send traffic to.

Then you simply save the ad. As you can see in the image above there are several different sizes you can create.