Post by juthi52943 on Dec 20, 2023 7:59:29 GMT
Earned High Medium Low to medium No Shared High Bass Bass No Possessed Low to medium Bass Low to medium Yes What to measure when using the PESO model Paid media Paid media metrics depend on what you're using, such as whether it's display ads or pay per click campaigns, but measurements can include: How many clicks are you generating from PPC campaigns through Facebook.
Instagram, LinkedIn or . How many people click on your ads to reach your landing pages? How many people download free content or fill out forms to be added to your email marketing database. A definitive Job Function Email List increase in the number of potential leads in your marketing database. An increase in the amount of new followers or fans who have read and interacted with your sponsored content. Increased conversions.
Earned Media Earned media will give you results derived from your network of relationships; therefore, the measurements should be a little easier to identify. The metrics could be as follows: How much traffic is generated by your influencer campaigns. If an influencer with over 100,000 followers generates the same amount of traffic as an influencer with 1,000 followers, it is possible that the smaller influencer's followers are more active and therefore engaged, while the larger one may hope to convert only 1% . How much web traffic is generated by stories about your brand through news outlets and other bloggers.
Instagram, LinkedIn or . How many people click on your ads to reach your landing pages? How many people download free content or fill out forms to be added to your email marketing database. A definitive Job Function Email List increase in the number of potential leads in your marketing database. An increase in the amount of new followers or fans who have read and interacted with your sponsored content. Increased conversions.
Earned Media Earned media will give you results derived from your network of relationships; therefore, the measurements should be a little easier to identify. The metrics could be as follows: How much traffic is generated by your influencer campaigns. If an influencer with over 100,000 followers generates the same amount of traffic as an influencer with 1,000 followers, it is possible that the smaller influencer's followers are more active and therefore engaged, while the larger one may hope to convert only 1% . How much web traffic is generated by stories about your brand through news outlets and other bloggers.