Post by account_disabled on Nov 29, 2023 5:13:55 GMT
So, write down the subjects to be covered, the formats to use, the people in charge of the content, the publication dates, the targeted keywords , the illustrations to use, and everything else that may be useful to you depending on your business! editorial calendar 4.5 EDITORIAL LINES AND TONE OF VOICE The last phase to observe will consist of defining your editorial lines and the tone of voice that you want to use in the creation of your content . Because yes, you are going to have your own style, and all your company's communication must be consistent. So think about the style you want to give to your content, or the tone you want to use. Do you want to address your audience on familiar terms? Will you speak for your company by saying we , saying we or saying I ? Will the tone of your content be serious, casual, humorous or solemn? To answer these questions, be consistent with your business, your brand and your relationship with your audience. And our little tip here is going to be to define a format type per content type.
For example, at My Little Big Web , we always use this type of illustration for “Did you know?” content: To proceed in the same way according to your graphic charter (and even create one), you can use tools such as Canva or VistaCreate . Of course, you can also entrust this Phone Number List task to a specialized agency! 5. CONTENT MARKETING ADAPTED TO DIFFERENT CHANNELS In the field of content marketing , different channels can be used. These channels are the tools and platforms you can use to reach and communicate with your target audience. And to be effective, a multi-channel content strategy is required . This simply means that you need to use all the marketing channels that are relevant to your business, and tie them together in a way that provides a seamless experience for your audience.
5.1 CONTENT MARKETING FOR SEO The first channel we want to talk to you about is SEO (or natural referencing in French). This practice consists of optimizing your content in order to position it as high as possible in the results of search engines, and in particular Google. According to Oberlo , more than 8.5 billion searches are made on Google every day. It is therefore a channel that should not be neglected. To do this, you can optimize your content, the technique of your site, but also choose the right keywords to use. You must also have a good understanding of the search intent of Internet users who type queries related to your niche. Do they want to buy, inquire, find a particular website? And of course, above all that, you must think about the originality of your content and the added value that you bring to it . Remember that Google doesn't like duplicate content .
For example, at My Little Big Web , we always use this type of illustration for “Did you know?” content: To proceed in the same way according to your graphic charter (and even create one), you can use tools such as Canva or VistaCreate . Of course, you can also entrust this Phone Number List task to a specialized agency! 5. CONTENT MARKETING ADAPTED TO DIFFERENT CHANNELS In the field of content marketing , different channels can be used. These channels are the tools and platforms you can use to reach and communicate with your target audience. And to be effective, a multi-channel content strategy is required . This simply means that you need to use all the marketing channels that are relevant to your business, and tie them together in a way that provides a seamless experience for your audience.
5.1 CONTENT MARKETING FOR SEO The first channel we want to talk to you about is SEO (or natural referencing in French). This practice consists of optimizing your content in order to position it as high as possible in the results of search engines, and in particular Google. According to Oberlo , more than 8.5 billion searches are made on Google every day. It is therefore a channel that should not be neglected. To do this, you can optimize your content, the technique of your site, but also choose the right keywords to use. You must also have a good understanding of the search intent of Internet users who type queries related to your niche. Do they want to buy, inquire, find a particular website? And of course, above all that, you must think about the originality of your content and the added value that you bring to it . Remember that Google doesn't like duplicate content .